A Celebration of Scent, Emotion, and Thoughtful Design

December 2024, Oaken Lab and Tangan Studio came together to unveil a thoughtful and sense-guided collaboration—a release that respected the unadulterated beauty of touch and scent at Holiday. Even though the collection had limited accessibility, its presence continues to resonate with those who experienced it.

The "Touch is Emotion" and "Scent is Memory" pieces picked up the shared philosophy of the two brands: that design and scent are potent when combined with a purpose to deliver deep emotional responses and memories hidden deep down.

What the Collection Evoked

The three pieces at the heart of the limited edition collection were all created to be pieces to be used and felt:

Scented T-Shirt

This simple shirt, with clean lines and a hidden scent pocket, condensed Oaken Lab's distinctive fragrance into a daily garment. It was a reminder of discreet luxury—the truth that scent, as memory, can be our companion.

Reusable Gift Bag

In line with Tangan Studio's understated aesthetic, the reusable gift bag was elegant and practical. More than a mere package, it became a part of the gifting ritual—reusable, intentional, and designed to last beyond seasons.

Limited Edition Scent Tag

Designed to introduce scent into everyday spaces, this small but impactful thing combined Tangan Studio's design language with Oaken Lab's intentional aroma. A poetic detail to any space or occasion.

A Reflection on Craft and Collaboration

"This collaboration was our way of honoring the beauty in life's little things,"

— Cynthia Wirjono, Co-Founder of Oaken Lab

"Together, we wanted to create something that feels intimate, quiet, and emotionally resonant,"

— Zico, Co-Founder of Tangan Studio

The two brands came together to take their commitment to thoughtful storytelling—by design, scent, and emotion.

A Moment That Lingers

Although the Oaken x Tangan Holiday 2024 collection is now over, its essence lingers in the memories it created. It was a reminder that giving at the holidays is not just about giving, but how we give—slowly, sincerely, and present.

To learn more about Oaken Lab's latest collections and stories, visit www.oakenlab.com