The Jakarta Post recently profiled Oaken Lab, exploring how we’re bringing a new approach to fragrance in Indonesia. The piece reflects on our journey from a small independent studio in 2018 to a growing brand with a clear vision, crafting scents that combine artisanal detail with contemporary design.

The article highlights our focus on in-house experimentation, the use of high-quality materials, and a design philosophy that values both function and feeling. Every fragrance begins as a story, layered with texture and meaning, and is shaped to create a personal connection with its wearer.

Our Pererenan store is also featured as more than just a retail space, it’s an environment designed for exploration. Visitors can experience our full collection, discover the inspirations behind each scent, and take part in the rituals that define our approach to craft.

Being featured in The Jakarta Post is an opportunity to share this perspective with a wider audience, and to underline what has always been central to Oaken Lab: creating fragrances and objects with purpose, rooted in craftsmanship and made to resonate beyond the moment.

Learn More About Oaken Lab in The Jakarta Post